Marketing Coordinator (6-Month Contract)

Company Description

We believe in the power of work. Since 1994, we’ve been partnering with governments and local agencies across Canada to create sustainable employment opportunities for people, businesses and communities. We understand that work gives hope, strengthens relationships and drives economic growth.

Job Description

About the role

Location: Remote - BC

Status: 6-Month Fixed Term

The Marketing Coordinator is responsible for implementing WCG’s Marketing and Communications strategy with a focus on increasing awareness of WCG programs and services, and on client recruitment through targeted marketing campaigns. This role will promote internal and external communications, design and coordinate marketing materials, manage social media presence and assist with special events focused on driving client volumes.

What you’ll do

Develop and implement promotional strategies and marketing campaigns to promote WCG employment services programs designed to increase awareness amongst Clients, potential Clients, Employers, Community Organizations and other parties

Identify daily social media priorities and ensures the catchment has a comprehensive plan for promotion online

Solicit, place and promote photos, videos, websites and other digital content to the public

Design and print marketing materials including brochures, flat sheets, rack cards, PowerPoint Presentations and business cards complying with brand standards,

Maintain up to date inventory of marketing materials for the Water Cooler

Work closely with Employer and Community Coordinators to market services to employers and community organizations

Help execute various B2B initiatives

Stay up to date on current trends in online communications, including best practices, new technologies and applications.

Coordinate with program areas and service providers to ensure online communications are being used effectively and provides direction as needed

Support Marketing Manager with larger scale and strategic projects

Adhere to corporate brand and stakeholder standards, review all newly created material with management to obtain Ministry or stakeholder approval

Prepare cost estimates for communications products and services

Identify local opportunities for marketing campaigns focused on driving client volumes

Analyse marketing campaign metrics to determine effectiveness in creating awareness and recruiting clients

Reconcile monthly billing statements

Social media content creation through basic graphic design (Canva + apps)

Create monthly social media editorial calendars

Coordinate event logistics and registration for events including open houses, job fairs, hiring fairs and employer spotlights

Coordinate WCG’s attendance at external events, such as tradeshows, job fairs and community events

Qualifications

What you bring

Minimum 2 years’ experience with a variety of hands-on marketing functions in a busy work environment

Experience in ensuring outstanding marketing presence on all platforms of social media, particularly Facebook, Instagram and LinkedIn

Proficient in Microsoft Office Suite & Canva • Results-oriented mindset and experience

Excellent writing, communication and interpersonal skills

Ability to manage multiple ongoing tasks, often under tight deadlines

Strong organizational skills

Proven graphic design skills, experience and knowledge

Adobe Creative Suite proven proficiency, particularly InDesign, Illustrator and Photoshop

WordPress, FourSquare, HubSpot and other web CMS systems preferred

Bilingual (French) considered an asset

For complete job requirements, see the full Job Description here.

Additional Information

What we offer

Competitive salary of $65,000 - $70,000 per year

Ongoing learning and development opportunities

Generous time off policy to encourage work/life balance

A diverse and inclusive workplace with a track record of high employee engagement and teamwork

ICWCGMARKCOMM

WCG is strengthened by diversity. We are committed to achieving a workplace that is equitable and representative of Canada’s diverse population. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.

WCG is committed to providing an accessible, barrier free recruitment and selection process. If contacted for an employment opportunity, please advise us if you require accommodation in advance of any part of the recruitment and selection process.